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The Sage Advice On Content Marketing On Social Media From A Five-Year-Old How Content Marketing and Social Media Work Together While social media and content marketing may appear to be two separate things, in reality they work together. Brands can make the most of a powerful piece of content, like white paper or blog post, by posting smaller fragments of the content on their social channels. A strategy helps you concentrate and maximize your efforts to extract the greatest value from each piece of content. It will also help you avoid vanity metrics and measure what really matters to your company, such as the brand's recognition or website traffic. 1. Identify Your Audience Social media marketing is a great way to connect with prospective customers and establish relationships. However, before you create the appropriate content for your target audience you must know who they are. This will allow you to create a strategy more likely to achieve your goals and increase your bottom line. Begin by watching who follows and interacts with your company on social media. What are their areas of interest? What information do they want and why? This information will enable you to target similar users across different social media platforms. You can also gain insight into your target audience by studying the content of the companies in your industry. What kinds of posts are they creating and sharing? What kind of content is most effective for them? This will give you some ideas on how to create your own content. In addition, you could contact your audience on social media to see what they want to hear from you. ModCloth, for example, regularly asks their followers to send in pictures of them wearing their products. The photos are then showcased on ModCloth's social media accounts. This helps the brand feel more connected to its customers and can increase engagement. Once you've identified your target audience and devised a strategy for them now is the time to begin producing and sharing content. Remember to track your metrics however, only those that are tied to your SMART goals and KPIs (which you set in step #1). Remember that not all your content will perform perfectly in the first few days, but you will eventually see the results if you're consistent and stick to your plan. 2. Create a Strategy To see growth from social media, you must have a plan. strategy content marketing posting of random content without purpose or strategy is not going to help you get new followers or convince them to visit your website or become a client or customer. Create a documented strategy for content that you and your team will be able to follow. This will assist you in setting SMART goals, create and share content regularly and evaluate your results. To develop your social content marketing strategy for your media, start with your buyer personas for social media (or fictional representations of your ideal clients). Then, think about the types of content they prefer and the formats that work best on each platform. For example, Instagram and TikTok are great platforms for visual content such as videos or photos however, Twitter is more suited to content that is text-based and includes links. Consider how you can use each platform in a unique manner to showcase your brand. For instance, Instagram is a great platform for fashion brands to highlight their unique designs and products. Similarly, Stumptown Coffee Roasters uses their Facebook page to promote events and locations across the country. Another great way to drive engagement on your social media accounts is to invite your followers to engage with you through the use of call-to-actions in your posts. For example, if you are hosting an announcement or a giveaway ask your followers to leave comments or tag their friends or share the post with their friends. Remember that social media is an excellent platform to display customer comments and testimonials. They can be extremely effective at increasing the trust your audience has in you, particularly if they are from other social media users who are recommending or using your product or service. 3. Create Content You must create content that is relevant to your intended audience to effectively promote your business on social media. This can be accomplished through a number of methods including videos, blogging as well as podcasts, infographics, and podcasts. Additionally, it's important to consider the type of content your target audience wants to see and share. Research has shown that information and promotional posts score lower on social media than personal and enjoyable content. Once you have a clear idea of your audience and your marketing goals, you can begin planning out the types of content you want to create. It is best to mix informative, entertaining or educational posts with promotional ones. This will increase the chances of your audience becoming a customer by enhancing their engagement with your business. One of the most popular methods for creating content is to interview the top experts in your industry. This is a great way to get an understanding of the latest trends and tactics in your niche as well as gives you the chance to promote your company by sharing the article with the interviewed individuals' own social networks. Other types of content include industry news updates, tips, tricks and hacks. It is also worth considering incorporating visual content into your posts, as this has been proven to be more effective at getting attention and boosting engagement on social media. Additionally, it's important to keep track of your content's performance and make necessary changes. If a particular format of content is not performing well it may be necessary to alter its topic or angle. 4. Share Your Content If you've devised a strategy and crafted appealing content, it's crucial to share it on social media. This is a great way to increase your reach and gain new customers. Keep your updates brief, and make sure to use captivating headlines. Also, don't forget diversify the types of content you publish - images, videos texts, and links are all great options. It's also a good idea to try to generate interest in your content by posting it on various platforms at different times of the day. This will ensure that your content reaches the greatest number of people. You may also want to consider partnering with influencers or even launching contests. This can be an excellent method of generating buzz and traffic for your business. When your audience starts to trust your credibility as an information source, they're more likely to be engaged with your content and eventually become customers. This is why it's essential to focus on quality instead of quantity when it comes to content marketing. Another thing to remember is that if you're using a pillar content marketing strategy it's recommended to share the links to your lengthy content on social media. This will give your followers an idea of what's coming and will encourage them to click through and read the entire article or blog. It's not always clear why specific content is shared more frequently than others. However, it's worth studying the psychology behind sharing to discover what drives people to share certain pieces of content. This will help you develop a an effective strategy for marketing content in the future. 5. Keep track of your results It is essential to track the results once you have created your content and shared it. This is how you will know if your strategy is working or if it needs to be modified. For instance, you could find that a certain kind of content is performing better than the other or that certain platforms are delivering more engagement than other platforms. You can monitor your social media's performance and reach by using tools such as Mention or Hootsuite. You should also keep in mind the fact that just because you are posting your content across multiple platforms doesn't mean that it's doing well. It is essential to tailor the content of each platform to its intended audience and best practices. This way, you can avoid overdoing it and offending your audience. When analyzing results, make sure to include all metrics that are important to you and your team. Select metrics that are in line with your SMART goals and KPIs and make sure to distinguish them from the various social media platforms you're using. With the right strategy and tactics, you can successfully combine social media and content marketing to boost brand awareness, drive web traffic, boost leads, increase sales, establish authority, and much more. For more information about how to implement a successful strategy for content marketing, check out this free guide that you can download from DemandJump. It contains tips, case studies and more from companies like yours that have defied the algorithms and achieved success in content marketing. Sign up today to get your copy!