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Watch Out: What Marketing Content Planner Is Taking Over And What You Can Do About It The Importance of a Marketing Content Planner Content planners are responsible for defining a vision for content creation, publication and distribution. They also need to monitor and evaluate the effectiveness of a plan. This type of content informs the audience about the company's products and services. It also helps users to solve issues and meet their needs. A marketing content planner could be a spreadsheet or third-party tool. The difference lies in the way you make use of it. 1. Determine Your Goals Benjamin Franklin's famous phrase "If you don't prepare, you're planning for failure" is true. The structure, efficiency of workflow and clear communication are necessary to transform a strategic plan into a successful content marketing engine. One of the most critical steps in this process is identifying your goals. You can begin with a high-level goal for your company or use the SMART Framework to make them more specific. This is also a great time to review the goals for content and ensure that they align with current strategy. Understanding your goals will enable you to monitor the performance of each piece of content. This will allow you to determine the things that work and what needs to be improved, allowing you make the necessary adjustments and improve your overall performance. This will ensure that you are reaching your goals overall and delivering high-quality content to your customers. 2. Identify Your Audience Knowing your audience will aid in creating content that is relevant, engaging and effective. The best method to accomplish this is through conducting research and identifying the characteristics of your ideal customer personas. This can be done using surveys, data analysis and other methods to collect data about your clients. Then, you can use the results of your research to determine the types of content that will be the most effective for you and your company. content of marketing strategy could include anything from blog posts and social media posts to webinars and podcasts. Once you've decided on the format that are most efficient, you can begin creating your content strategy. A tool for planning content can help you keep on top of marketing goals and ensure that the appropriate people are working on the appropriate projects. It can also improve productivity by helping teams focus on the most important things and staying clear of distractions. CopyPress provides a free Content Analysis Report that you can download right now. 3. Find Your Ideal Platforms When creating digital content, it's important to adapt it to the ideal platform. Instagram users are searching for visually appealing content, whereas TikTok users love short and fashionable videos. Conducting some market research will help you identify your ideal audience and their preferred platforms. A marketing content planner can help you to plan all the steps required to transform your ideas and concepts into a final product. It will provide you with a framework to achieve your goals and ensure everyone on your team is in agreement. A content planning tool such as Monday and Kapost can assist with this by allowing you create, assign tasks and collaborate with others, and track progress on a single dashboard. Alternatively, there are more sophisticated tools like Wrike that provide drop-down menus and provide project timelines as well as a table of actionable items and a message board. Both come with a free version and more comprehensive subscriptions for teams that require more advanced capabilities. 4. Find Your Content Types A content planner is a fantastic tool for anyone, no matter if you're an influencer working alone or with a team of marketing professionals within a large corporation. It helps you stay organized and ensures everyone is on the same level. It's a great tool to use for managing content for projects that have more time to lead, such as annual or quarterly campaigns. A good content planner will assist you in determining the types of content to produce and the best way to create them. This includes determining what format your content should be presented in, such as blog posts, infographics, case studies, podcasts, or social media press releases. This should include a timeline of when these pieces are to be produced and published. You should also keep track of the metrics that relate to your goals for content marketing such as engagement and traffic. This will help you analyze your results and make the needed adjustments. Ahrefs is a fantastic tool to help you determine what works and what doesn't. It can also provide you with information about the performance of your competitors. 5. Identify Your Content objectives If you have clear content objectives this will help your team remain on track to reach their goals. Clear goals will help you reach your goals in marketing content whether it's to increase SEO traffic by enhancing blog posts or to increase retention of customers through the organization of webinars. A good content planner can help you to define your goals through laying out an organized workflow and allowing collaboration. It can also incorporate tools like image-generating software, text-to-image instructions, or social management apps to simplify the process. Aside from setting goals and creating an expected workflow, a marketing content planner can also assist you in identifying your key performance indicators (KPIs). This will let you assess the effectiveness of your content and adjust to improve your marketing campaign. Bounce rate, website traffic, and social media shares are examples of measurable metrics. These metrics should all be monitored throughout the time of your content's existence including production, publication, and distribution. 6. Identify Your Resources If you don't have the resources needed to implement your content strategy, it will be worthless. When planning, ensure that you have the funds to complete all of the tasks you've outlined. This may include salary or team payments and production costs for the web space and materials and paid marketing strategies. Once you have a budget in place, you can begin assigning responsibilities for each task. You can assign different employees to conduct keyword research, copywriting and editing or design. Alternatively, Sprout can be used to automate the process of scheduling your content across various platforms. You can connect your social media accounts to the Sprout tool and schedule posts for Twitter, Facebook, Instagram, LinkedIn company pages and Google Business Profiles all from one dashboard. The scheduling tools of Sprout also have an image library to simplify managing assets and reduce time in the process of creating. 7. Identify your Key Performance Indicators If you're going to spend a lot of time creating content, it's essential that your marketing efforts are rewarded. You can boost your performance by tracking and identifying the most effective key performance indicators. For instance, a popular KPI for content marketers is the number of repeat customers. This measure can be used to measure how effective your content is in converting customers into customers, and it can also be used to identify any areas that could be improved for future campaigns. Additionally, it's crucial to determine the type of content you'd like develop based on your goals and the audience. This could be blog posts as well as infographics, videos, and social media posts. Once you've identified different content formats, you should make a plan for each one that includes frequency and distribution. This will ensure that your content is being seen by the most relevant people at the appropriate times. 8. Identify Your Methods of Tracking A marketing content plan is a useful tool for any business looking to improve its marketing efforts. It helps you keep in mind your marketing goals as well as your target audience and your resources, while also providing you with the ability to assess your strategy's effectiveness over time. A social media content calendar can help you decide when your posts are due to be published, which can help ensure that your content is posted regularly. You can also plan ahead for holidays or events that could impact your followers. A keyword content plan is a great method to improve your SEO strategies. It can help you find the most relevant keywords for your content, which can boost your search engine ranking and visibility. It will also allow you to measure the effectiveness of your keyword content strategy over time. 9. Determine Your Measurements Whatever your preference, whether you opt to organize your content by keyword or theme your marketing strategy should be able to identify the most important metrics for each piece. This will help you determine how successful your content has been so that you can continually improve it. A cloud-based marketing planer, such as Optimizely CMP can help team members to work together and produce reports that can be used for making future content planning decisions.