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collectID transforms into ZATAP In a bold and transformative move, leading "phygital" platform collectID officially announces its evolution into ZATAP it was first announced in September as the company's new app and brand for consumers. The strategic decision to completely change to ZATAP in both consumer and business operations is a sign of the company's dedication to reshaping the consumer-brand interaction environment and providing unparalleled pleasure to its users by enabling seamless connectivity between physical and digital realms. David Geisser, CEO and co-founder of collectID is expressing his excitement about the company's development, stating, "From our inception in 2018, to authenticate physical goods on the internet, collectID has grown into something far more significant. The company's goal is to create a brand that brings joy to users and matches our innovative approach to creating physical products. This is achieved thanks to our committed team and our partners and we're eager to see the positive impact ZATAP has on both users and businesses." Businesses one tap away from Your Customers The business's B2B operations continued under the collectID name, following the announcement of ZATAP on September 1, they are now set to be operating as part of the ZATAP Business brand. This shift demonstrates ZATAP's determination to provide a unique platform that allows brands to connect with their customers in a way they have never before. This technology guarantees authenticity of products and makes every product a compelling storyteller, forging stronger bonds with consumers. The major part of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions: Content Management System: Dynamically Add Content, Run Campaigns Data & Insights: CRM to Track Product Interactions and User Engagement Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code Support Services Helping Customers for End Users and Strategy Consulting, as well as assistance with Content Production and Marketing Execution ZATAP is set to establish the benchmark for phygital industry and is paving the way for a future in which the products don't just validate but also excite. Geisser says, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion." Consumers: One Tap Away from the ZATAP Experience ZATAP gives consumers a revolutionary experience. The app allows users to not only authenticate their products but also to immerse themselves in the distinct stories and experiences each product provides. Features of Owning a ZATAP Product: Digital Meets Physical: ZATAP bridges the gap between the digital and physical worlds, providing customers with an immersive experience where customers are able to access exclusive content, offers, and rewards, and also use their products in the virtual dimension (i.e. video games). The Authentication System: The application has a state-of-the-art authentication method that utilizes ZATAP's own proprietary technology. The system, which is powered by a combination with encrypted NFC tags, and Blockchain guarantees the highest level of security on the market that allows users to check that they are authentic products with confidence. Tickets: The products can be used as an entry ticket to venues or special events, using the power of a product for access to exclusive events. About ZATAP ZATAP is a cutting-edge Product Cloud Platform that redefines the way that consumers interact with their favorite brands. Their goal is to delight customers by bringing physical products into the digital dimension, creating an immersive phygital experience for both fans and consumers. With headquarters in Switzerland as well as New York City, ZATAP collaborates with companies around the world like Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.